Shinjuku: Izakaya
Genka (Shinjuku: Izakaya)
Open 3-11:30pm (Sat, Sun 2pm-) daily.
Sun: Open Sundays
no smoking: No smoking

The Genka chain of sake-specialty izakayas is known for their policy of selling sake "at cost." Each branch serves several dozen premium sakes at remarkably low prices, starting at just Y280 per serving. The sake comes in cute 100ml mini-bottles that are the perfect size for sharing, and at these prices it's easy to put together your own tasting flights, a convenient way to sample several different types of sake over the course of an evening.

Genka's food menu changes regularly, and although it takes a back seat to the sake, we've found some very good dishes here. These include mains like smoked duck breast and chicken karaage, and sake-compatible snacks like multiple types of miso paste served with fresh cucumbers.

Ordering food and sake can be done on your smartphone or the old-fashioned way by talking to a waiter. (Note that the smartphone menu has some English translations.) Sake is also available to take out - ask for details.

There's a cover charge (they call it a "member's fee") of Y500 per person, which easily pays for itself by the time you've ordered just a few servings of sake.

Shinjuku-ku, Shinjuku 3-5-3, Takayama Land Kaikan B2F.
東京都新宿区新宿3-5-3 高山ランド会館B2F

Sister sites:
Craft Beer Bars Japan
Bars, retailers and festivals
Animal Cafes
Cat, rabbit and bird cafe guide
Where in Tokyo
Fun things to do in the big city
Neighborhood guides and top-five lists from Tokyo experts
Barking Inu
Sushi dictionary and Japan Android apps

Venue listing from Bento.com5 Star Rating: highly recommended