Niigata is well known for its sake, and this large prefectural antenna shop carries over 100 varieties, with many available in 300ml mini-bottles and one-cup sizes. There's also non-alcoholic amazake, several kinds of craft beers, and lots of sake-friendly snack foods such as smoked tongue.
A restaurant specializing in Niigata cuisine is located next door.
This book will introduce you to more than twenty of Japan's favorite specialty foods that are less well known abroad, along with a guide to the best places in Tokyo to try them and expert tips on what to order. From Bento.com.